宜家靠1块钱的冰淇淋,赚疯了
参考文献:
1. 36氪. (2020). 卖饰品,做餐饮,发杂志,为什么宜家要做最不务正业的家具公司.
2. 中国经营报. (2000). “麦当劳”“肯德基”大战全面开火.
3. Mashed. (2017). What you don't know about the IKEA meatballs.
4. Business Insider. (2019). IKEA food courts have different menus across the world. Take a look at 11 cuisines you can get outside the US.
5. IKEA. (2019). Inter IKEA Group Financial Summary FY19.
6. Fast Company. (2019). Ikea is now the world's 6th largest food chain, and it's testing delivery to your door.
7. Business Today. (2018). IKEA restaurant: Why is a furniture-maker selling food?
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10. Stenebo, J. (2015). Sanningen om IKEA. Massolit.
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13. Linkedin. (2017). IKEA: Strike for an Effortless Experience is a Wrong Strategy.
参考视频:
1. Check out how to get beautifully organised in this wardrobe doors and interiors video - IKEA
2. The art of organising: living room storage - IKEA
3. Has KFC Conquered Asia? - Kento Bento
4. The World’s Fanciest McDonald’s Is In Hong Kong - Food Insider
5. McDONALD'S ICE CREAM CONE VANILLA | Ice Cream Melting In The Bangkok, Thailand, Weather (Timelapse) - One Life
6. See how IKEA Norway is building a sustainable food future with Winnow - Winnow Solutions
7. The IKEA meatball – ‘round since 1985 - IKEA
8. A Day in the Life of Food Co-worker: Kathy - IKEA Australia
9. 10 Secrets You Didn't Know About IKEA Food Court - BabbleTop
10. Ryan Reynolds Tries to Build an IKEA Crib - GQ
11. IKEA Eindhoven is leading the food waste fight and saving over 48,000 meals - Winnow Solutions
12. IKEA and Winnow building the kitchen of the future - Winnow Solutions
13. Ikea Nottingham Drone Completion - RG Group
14. The veggie hot dog – plant-based goodness - IKEA UAE
15. Inside Ikea's Secret Future Lab - Tech Insider
16. IKEA Dublin Store - IKEA Ireland
17. Meet our new food containers - IKEA
18. (500) Days of Summer (2/5) Movie CLIP - Playing House (2009) HD - Movieclips
19. How IKEA gets you to impulsively buy more - Vox
20. Small store experience - IKEA
21. IKEA約會的二三事廣告影片-講道理篇 - IKEA Taiwan 宜家家居
22. IKEA - Why They're So Successful - Company Man
23. IKEA Bistro - IKEA Norge
24. IKEA PÅTÅR Uganda - IKEA
25. The IKEA 365+ Collection - IKEA Malaysia
26. Inside Ikea’s big bet on smart home tech - The Verge
27. The IKEA online store, now open in Pune! - IKEA India
28. Every husband in Ikea - Dude Dad
29. Drone Shopping Spree in IKEA - Dronanza
30. Ikea Canada (Leo Burnett Toronto) - Cook This Page - Epica Awards 2017 - Werbewoche
31. ICE CREAM PALING MURAH ALA NEGRI SWEDEN DI IKEA ALAM SUTERA -TANGERANG STREET FOOD - Goyang Leper
32. IKEA Soft Serve Vending Machine - Foodhall
33. Ice cream at Ikea / vlog 22 / everyday life / Chantal wagner - chantal wagner
背景音乐:
Gin Sling - Sam Wedgwood
Aint Stoppin Me Now - Paul Michael Harris & David Weston
Slapstick - Barrie Gledden & Kes Loy
Bertie At The Ritz - Bob Bradley & Lincoln Grounds
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